Questions to ask when creating user personas
Before creating user personas, you would need to understand what a user persona is. A user persona is a fictional character designed to represent a user that may use the product you are going to make. Personas are useful for determining the needs and desires of the user of your product.
The first question is who, in order to create a persona you need to understand who are the users of your application. According to Josh Seiden, there are two types of user personas: marketing persona and interactive persona. A marketing persona is a user persona that is used to find out the needs and motivation of users towards the product. An interactive persona is a user persona that is connected to the behavior of the product user. By understanding the characteristics and needs of the product user, you are making the user feel comfortable using your product.
The next question would be what is the user’s pain points. What do they need from us?, What struggles they are facing?, and what problems do they want to solve?. In my team’s PPL project, we made a few example personas.
Above is an example of how a persona description should be made. From these examples, we can see what the persona’s background, goals, motivations, and frustrations are from the research we have done. Mind you that these personas are fictional characters, they may have photos of real people, but their descriptions are constructed solely to create an example on what type of users your program or product will have.
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